Hanuman
World
16 brands · one ecosystem · one owner · full digital audit + 90-day strategy
Conducted July 2026 — before our first meeting. Data from Instagram, TripAdvisor, Google Maps, hanumanworldphuket.com, bananabeachkohhey.com, onebooking.co. Goal: find the biggest growth opportunities across the full ecosystem.
Business Overview
16 brands. One owner. One platform.
All booked through OneBooking.co — a proprietary platform with zero OTA commissions.
By the numbers
Digital presence today
Combined reach across all brands in focus — Mountain & Sea directions.
Instagram accounts in focus
6 growth directions
English-language content — presenting the park, activities and emotion directly to international visitors is a major untapped opportunity
Russian-speaking audience — the largest expat community in Phuket is ready to be engaged through the right content and direct communication
Content strategy — daily posting is already in place, adding a structured plan with themes and series will multiply its impact
Blogger partnerships — Russian-speaking and international influencers are a direct bridge to new audiences who trust personal recommendations
Direct booking from Russian audience — a dedicated channel through OneBooking.co means guests book at the best price without agency commissions
OneBooking.co promotion — the platform already exists and works beautifully, making it known to the right audience will drive direct bookings significantly
Sea Direction
A paradise island the world deserves to know about
Great visual material, active daily posting, and a beautiful location — with huge potential to reach international guests.
Banana Beach · Koh Hey
15 min from Phuket by boat
Live music & beach dinner
Perfect for international audience
Jungle viewpoint deck
Great content potential
Romance & honeymoon
Ready for a dedicated campaign
White sand & turquoise water
A hidden gem worth discovering
Food, yacht, weddings, sunbeds, cocktails — beautiful content. All posted with Thai captions only.
Key opportunity
The Russian Gap
Russian speakers living in Phuket permanently
Russians — largest foreign diaspora in Phuket
Where Russian tourists find Hanuman World now
Through Russian travel agencies — at 20–40% commission per booking.
Growth Plan
90-Day Plan
How I actually work — one specialist embedded in the team, moving fast from day one.
Business immersion — CRM, social media, booking flow, staff, communication channels.
Lead handling setup — English and Russian inquiries answered fast, clear booking funnel.
First professional shoot — Hanuman World: ziplines, Roller, Sky Walk, food, team. Material for 4–6 weeks.
Launch first Reels in Russian and English — real footage, real emotions, new audience.
Meta Ads launch — Russian-speaking Phuket audience, direct bookings via OneBooking.co.
Banana Beach shoot — boat departure, snorkeling, sunset dinner. EN + RU voiceover.
Content plan — monthly calendar with themes and series. Thai team → TH, I handle EN + RU.
Google Maps — photos, descriptions and Q&A in English and Russian. Respond to all reviews.
Russian blogger partnerships — 2–3 influencers (10K–500K Phuket audience), experience day in exchange for Instagram and TikTok content.
Russian expat community — Telegram groups, Facebook communities, local events.
Direct booking pricing — OneBooking.co at same or better price than agencies. Book direct, pay less.
International ads — expand Meta Ads to English-speaking tourists: UK, Australia, Germany, UAE.
Cross-brand ecosystem — Hanuman World → Banana Beach → Ombre Yacht. Each brand feeds the next.
Ad optimization — scale what converts, cut what does not. Lookalike audiences from existing buyers.
High Season calendar — November–April ready: New Year, Chinese New Year, Valentine Day, family season.
Monthly report — reach, bookings, cost per booking, audience split. Clear numbers every month.
My Proposal
What I bring
One person covering the full marketing cycle — no need to coordinate 5 agencies.
Professional video & photo production
Meta Ads & Google Ads campaigns
Russian-speaking community — 4+ years in Phuket
English content — on camera and written
CRM & analytics — HubSpot, GoHighLevel
AI & automation — n8n workflows
Social media strategy & community
Blogger partnerships — Russian & international
On-location shooting — jungle, beach, yacht
After 90 days
Significantly more direct bookings from Russian-speaking expats and international tourists
Professional content in 3 languages — English, Russian, Thai — posted consistently
Paid advertising with measurable cost per booking — tracking real numbers, not guessing
Blogger reviews on Instagram and TikTok — organic reach to Russian and international audience
Direct booking at better price than agencies — guests choose OneBooking.co over middlemen
Cross-brand ecosystem — guests from Hanuman World become Banana Beach guests and vice versa
Ready to start
This audit took one day — imagine what a full month of focused work can do.